Sam Synett, LCSW + Certified Coach

Trauma-informed coach for female entrepreneurs who want to succeed in business without burning out!

About

I'm Sam (she/her), a certified professional coach with deep roots in mental health and trauma-informed care. After burning out during the pandemic, I pivoted from clinical work to coaching and haven't looked back. I still hold the highest level of social work licensure in multiple states and combine that expertise with my coaching certification from an ICF-accredited program. As a first-generation college grad and entrepreneur, I know exactly what it takes to build something meaningful from scratch.

My Coaching Style
My clients call me bold, no-nonsense, and lovingly direct. I'm action-oriented because results matter, and I'm here to help you move forward from the overwhelm or overload you're experiencing now. I've worked with hundreds of people and businesses to turn their dreams into reality. With the right support and a clear plan, I fully believe anything is possible and you can achieve what your heart truly desires.

What's Available
All of my current programs and trainings are listed on this site. If you see it here, it's open for registration!

1:1 Coaching
I take on a very small handful of private individual clients each year to ensure you get my full attention and the transformation you're after. Spots are limited and by application only.

Ready to work together? Submit an application here to get started. I'll review it and follow up with either next steps or helpful referrals if we're not the right match.

Want to stay in the loop? Follow me on Instagram or join my email list at the bottom of this page!

Packages

The House of Confidence Membership

The House of Confidence is an ongoing membership community for people who want to stop second-guessing and start standing tall in who they are. Inside, you’ll find expert coaching, a powerhouse community, and tools to rebuild trust within yourself one month at a time. 



 
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Trauma-Informed Care Training

Next Scheduled Training: May 8, 2026 from 11am-6pm EST

What if you could save a life just by doing your job because you had the right tools?
This trauma-informed care training gives you those tools. You'll learn practical techniques, practice real conversations, and build the confidence to support clients and team members who are trauma survivors.

Trauma-informed care recognizes the signs and impact of trauma so you can respond in ways that help, not harm. It prevents re-traumatization and promotes healing.

Bottom line: Trauma-informed care saves lives.
If you're a service provider, manager, or small business owner who wants to deliver exceptional, trauma-informed support, this training is for you.
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Business VIP Day

Ready to Transform Your Business in One Intensive Day?
Tired of spinning your wheels? Know you need an experienced strategist to audit what's working (and what's not) so you can finally hit your goals?

Book a VIP Day and get it all: marketing strategy, sales skills, content creation, and unlimited Q&A with Sam. You'll be amazed at how much you can accomplish when someone helps you laser-focus and actually get it done.

Stop guessing. Start growing.
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Sales Intensive

You Believe in What You Sell. So Why Isn't It Selling?
Your offer is valuable. It changes lives when it reaches the right people. But you freeze when prospects give objections. You don't have a clear sales process. And your revenue shows it.

Here's the good news: Sales is the most trainable skill in business. Master it, and your revenue will follow.

If you're thinking "sales process...what?" --> This intensive is exactly what you need.
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Product Suite Intensive

Your Current Offers Aren't Working. It's Time for a Shift.
You love being your own boss, but something feels off. Your offer suite isn't lighting you up or bringing in the revenue you need. Maybe you're working too hard for too little. Maybe you want to scale so you can earn more and work less.

Here's the reality: every business owner eventually needs to evaluate whether their offers are actually working. Are they meeting your clients' needs? Are they helping you hit your revenue and lifestyle goals?

If you answered "no" or "I'm not sure," this intensive is for you.
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Money Mindset Intensive

Money Stress Is Stealing Your Peace. It's Time to Take It Back.
Thinking about money makes you feel anxious, overwhelmed, and in over your head. You've struggled with it for years - some of it goes back to what you learned (or didn't learn) growing up. You look around and wonder why everyone else seems to be doing better.

But here's what matters: there's a part of you that still believes things could change. That's the part we're going to work with.

This intensive will help you understand your money mindset, break the patterns keeping you stuck, and start building a healthier financial future...one where money doesn't control how you feel.
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Boundaries > Burnout Intensive

Putting Everyone Else First Is Burning You Out. It's Time to Choose Yourself.
You've been a people-pleaser for as long as you can remember. Told that prioritizing yourself was selfish. Now you're so burnt out you barely have energy for the things you love, and it's starting to feel normal.

Spoiler alert: Burnout should never be your baseline.
This intensive will help you stop living like a victim of your circumstances and start reclaiming your happiness, energy, and control. You'll learn to set boundaries that actually stick...without the guilt.

It's time to put yourself back in the driver's seat.
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Next Level Confidence Intensive

Stop Second-Guessing Yourself & Finally Feel Confident in Who You Are.
You've struggled with self-confidence for as long as you can remember. Maybe it started with criticism from family or constant comparison to others. Now it's affecting everything - your career, your relationships, your peace of mind.

You're tired of feeling like you're not enough. You're ready to look in the mirror and actually believe in what you bring to the table.

This intensive will help you break free from self-doubt and step into a version of yourself you didn't even know was possible. It's time to take the first step.
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1:1 Coaching Consultation Call

The purpose of a consultation call is to determine if we would be a good fit to work together in a coaching or consulting capacity! 

Please ensure you have completed the Google Application for Coaching Services form prior to booking this call. 
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Speaking Engagement Consultation Call

The purpose of a consultation call is to determine if my speaking services are a good fit for what you or your organization is looking for.  
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Testimonials

"Since day one of connecting with Sam I have felt her enthusiasm and support for my business, and me as a coach and a person. When I realized that I wanted more help and focused attention on setting up my life and business in this new phase I didn't even consider anyone else. Sam knows my business better than anyone other than me, and has always helped me find the best ways that work for me. I've been working with her as my business coach for over a year, and I have grown so much with her support and encouragement. She got this introvert to go to networking events alone and not be afraid of sales calls! Her confidence in me and my business has helped me find confidence in myself. And her ability to get me to focus and articulate my ideas has been invaluable. Two weeks after our VIP Day, I made my biggest sale to-date, and it was such a surreal moment!! The client is an ideal client of mine, and it's been an incredible experience working with her!

I love working with Sam and would recommend her 1:1 coaching or VIP days to anyone who needs a full reset of their business or focused attention on multiple priorities in a short period of time!"

- Amelia Shoptaugh

"Sam coaches with her whole heart...she gets to know you as a client and knows exactly what you need at that very moment! In the best and most compassionate way, Sam pushed me. It was just that hard love that I needed. I think a big realization I had during coaching was that I was afraid to succeed. I had learned how to accept failure as an opportunity but the bigger fear was, "What if I do this and I actually succeed?"

I come from a family where money has always been tight and the struggle has always kept us close. The fear of becoming successful came with this fear of not fitting in with my family. I needed that realization to move forward, and Sam was right there to help me through it. This realization came after the "tough love" where Sam noticed I was doing a lot of avoiding and distracting, rather than taking action. When she brought this up, she asked me to go deeper into why I was avoiding, and what was the fear behind this? This was a game changer for me. The awareness alone. It has helped change my mindset and allowed me to stop when I notice this happening and make the choice to change it. Now that I have finished coaching, I have the confidence knowing I am completely capable of starting a business and succeeding. I know that what I have to offer the world no one else has because I am the only me."

- Leah Homes

"Coaching with Sam will change your entire life. If you’re looking for a sign. It’s. Right. Here. You will have 0 regrets choosing Sam as your coach. I'm smiling as I’m writing this...I am normal again! No more anxiety attacks-no more depression! Not even medicated anymore. I am more confident in myself, stand up for myself and my own needs and boundaries, and have the tools to function when things get hard. My takeaways from coaching are that I am worthy of my own love. That self compassion is a huge key to my overthinking and anxieties. That I am enough for just existing and that is a beautiful thing.

A year after working with Sam 1:1, I introduced my employer to Sam. My workplace provides services to marginalized populations who experience a lot of trauma, so I knew they would benefit from her trauma-informed care course. My employer totally supported it, and myself and a coworker took her course. We benefited so much from it and felt like it was a missing piece to our professional education. I would highly recommend this course to anyone and everyone who works with people!!"

- Marlayna Massey

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