Pam Reaves

I help coaches discover who they are beneath the training and coach from that truth — so that their coaching is sustainable, not just skillful.

About

I'm Pam Reaves, a Coach Development Strategist for Coaching Simplified, an ICF PCC-credentialed coach and ICF Global Ambassador. My work centers on coach training, mentor coaching, and helping coaches build an identity-rooted practice because I believe conviction is what makes confidence sustainable. Confidence can rise and fall with outside circumstances; conviction, rooted in who you are, is what keeps it steady when those circumstances shift.

Before coaching, I spent 25+ years as a corporate administrative and executive assistant, including supporting C-suite leaders, which taught me how to translate big ideas into clear, workable systems. I bring that same practicality to my coaching and training: direct, warm, and no fluff.

Packages

Knowledge to Income: Map Your Program Idea! - October 22, 2026 PM Session

Turn What You Know Into an Income Opportunity
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Deep Dive: Embodies a Coaching Mindset - October 7, 2026

Learn what it means to engage in your own personal growth, while developing and maintaining a mindset that is open, curious, flexible, and client-centered.
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Deep Dive: Establishes and Maintains Agreements - October 14, 2026

Learn to partner with clients/stakeholders to create clear agreements in coaching relationships.
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Deep Dive: Cultivates Trust & Safety - October 21, 2026

Learn to partner with clients to create a safe supportive environment that helps develop mutual respect and trust.
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Deep Dive: Maintains Presence - October 28, 2026

Learn to be fully present with the client while maintaining a style that's open, flexible, grounded and confident.
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Deep Dive Series: October 2026 - All 4 Weekly Sessions

Need CCEs! Ready to dig into ICF Core Competencies, one by one?
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Testimonials

Pam was both gentle and direct with me. I left every mentoring session feeling encouraged and excited to embrace the challenges she presented. She helped me recognize my strengths—some I hadn’t even noticed—and thoughtfully identified areas for growth, equipping me with the tools and language to strengthen those areas in future coaching sessions. I feel more prepared and confident to serve my clients.

- Rebecca F.

Working with Pam was a meaningful investment in my growth as a coach. She helped me deepen my self-awareness, challenge my assumptions, and better understand how I show up with clients. Through thoughtful mentoring and practical guidance, I strengthened my coaching presence and impact. I’m more intentional, more confident, and better equipped to support others because of this work. I’m grateful for the insight, encouragement, and steady partnership Pam provided.

- Michelle, Arizona

I highly recommend Pam for mentor coaching. She's gentle but firm, has a lot of practical guidance to share, but draws out the best from you before sharing her ideas. She has made me more self aware in my practice, and I'm grateful to have learned from her through observing her behavior as well as structured learning.

- Amrita B.

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