Studio Willow

Strategy for your head. Somatic practice for the rest of you. Because you can build from your head, but you have to live from your body

About

You didn't build the wrong life. You built someone else's checklist.

You've done the work. Habit tracker, filled in. Vision board, up. Gratitude practice, daily. You've visualized it, affirmed it, manifested it, and you keep showing up even when your body is quietly telling you something's off.

And it's still not landing.

The gap you're feeling isn't a discipline problem. It's data. Your nervous system has been trying to tell you something for a long time: the habits you're practicing don't actually match the woman you're becoming.

That's where we start.

I'm Krista Luna, embodied coach, and the person who's going to help you stop performing a vision that isn't actually yours.

I spent years operating inside high-stakes, high-complexity environments, U.S. Air Force, federal defense work, enterprise product strategy, before I realized that the tools I'd mastered were brilliant for big systems and completely wrong for the way I actually think, feel, and grow.

So I built something different. A practice where strategic clarity and somatic wisdom aren't in separate rooms. Where the first question isn't what's on your vision board, it's what is your body already trying to tell you about the life you're building?

The habits will work when they actually belong to you. And they can't belong to you when they're built for a version of you that isn't real.

This is what we do together, 1:1:
We get honest about what's actually happening, not the surface habit stack, but the identity underneath it.

We find the mismatch: where your daily actions and your real vision have quietly split apart, so you're working hard in a direction you don't actually want.

We rebuild your habits from the inside out, clear, aligned, and specific enough that you start seeing proof, not just more effort.

You don't leave with another tracker. You leave with evidence.

This is for you if:
You're doing all the "right" things, tracking, visualizing, journaling gratitude, manifesting, and you're tired of pretending it's working

You're exhausted, not from doing too much, but from doing things that were never actually yours to do

You've followed frameworks that weren't built for you and you're not interested in buying another one

You're ready to stop waiting for the next practice to save you and start trusting the proof in your own results

You don't need another habit. You need someone to help you see where you and your habits stopped agreeing.

That's what this is.

Book a free discovery call and let's find out what's actually in the way.

Packages

Discovery Call

Your vision deserves more than a casual chat. It requires a strategy.
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The Willow Collective

The Willow Collective is a community for women entrepreneurs who are done building alone. Four live touchpoints a month including virtual co-working, open office hours, in-person sessions in Modesto and an always available resource library & community. $77 a month, cancel anytime.
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Capacity Shift

You wake up and something's just... dim.

Not a crisis. Not a breakdown. Just numb. You're making a thousand decisions before 9am and somewhere in the middle of all of it, you stopped having brain space to dream. You're not the fun mom, the fun friend, the version of you that you thought you'd be by now. You're a shadow of her.

And then one day you think: I can't do this anymore. I can't live like this.
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Ladies that Launch October

Turn your competition into your community with networking strategies that actually pay off.
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Testimonials

Krista really put her heart into it. It didn’t feel cookie-cutter, it felt tailored to me. The tools she shared helped me focus, and I’m seeing real results in my work and in how I show up. I couldn’t have done it without her thoughtful and approachable guidance.

- Erin

I will shout you from the rooftop, that your program really works

- Genesis

I am mind blown at the amount of effort you put into my website, with curiosity to my full story and implementing that into my product, showing my passion through the words! I am so pleased with your genuine, intellectual nature and efforts to make my craft was not only seen and heard

- Candace

Krista has a gift of making everyone feel safe anc comfortable to talk about dreams, fears, failures and successes.

I come away feeling energized and with renewed focus.

- Karen

Working with Krista Luna has been an absolute game-changer and is truly one of the best investments I have ever made for my business. She helped me develop a comprehensive marketing plan that finally puts all my tools and strategy in one place.

What I appreciated most was how Krista crafted the perfect messaging by using my own words and my unique story. It feels authentic to who I am while remaining incredibly professional. Now that I have a clear structure for my emails and Instagram posts, I have the consistency I’ve always wanted.

This has created the space I needed to focus on staying in touch with my clients and growing the business of my dreams. Because the foundation is so solid, I can now dedicate my energy to creating new content for my 1:1 work, including launching a whole new workshop! If you need a marketing plan that feels specific to you, I cannot recommend Krista enough.

- Elba M.

Krista has a gift of taking the information in, pinpointing areas of stress, and providing tools and solutions. I always left our meetings feeling understood and with a sense of clarity and direction. As someone who tends to overthink, get overwhelmed, and freeze up, Krista helped me to break down both my thoughts and tasks so that I could move forward with a clear strategy. I would highly recommend working with her for business or personal consulting!

- Meredith L.

Frequently Asked Questions

Do we meet in person or online?
For my 1:1 coaching and 'Design Your Life' group programs, we meet virtually via Zoom, which allows me to support clients worldwide. However, I am passionate about in-person connection! I host specific in-person experiences, keep an eye out!
Do you offer payment plans?
Yes. I believe this work should be accessible and sustainable for you. All my packages offer a payment plan option (typically monthly or bi-weekly) which you can select at checkout. We can also discuss a custom arrangement if needed during our discovery call.
What happens if I need to reschedule a session?
 Life happens! I ask for at least 24 hours' notice so I can respect my own calendar and offer that time to another client. You can easily reschedule directly through your client portal. If an emergency comes up last minute, we will handle it with grace on a case-by-case basis.
Do we have to be in the same time zone?
Not at all. I work with women all over. My practice is based in California (Pacific Time), but my calendar is set up to show availability in your local time zone when you book. We can usually find a slot that works for both of us.

Let's Connect

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