Jared Heymann
What you can do ≠ What you should do
About
I spent 15 years succeeding my way to a life that wasn't me.
PhD in Chemistry from Duke. Fourteen years climbing the corporate ladder at Clorox. MBA. Start-up Co-founder. Every box checked, every metric crushed, every "congratulations" accepted while quietly wondering who I actually was.
Then I watched colleagues get laid off while I was "spared."
That's when I realized: corporate success isn't safety. It's just expensive permission to ignore yourself. Play the game. Become a potato.
So I finally asked the question I should have been asking for years.
Who am I, actually? And what should I do about it?
Turns out "should" is the most loaded word we carry. We inherit it from parents, absorb it from LinkedIn, and mistake "what I can do" for "what I'm meant to do."
That's why I built Shouldology—a framework that helps high-performers separate capability from calling, so you can build a life that's actually yours.
Now I coach successful people who are hollow on the inside. We get brutally honest about who you are (not who you've been performing as), what lights you up (not what looks good on paper), and what you're meant to build with your one weird life.
I also write An Overthinker's Almanac weekly on Substack, exploring the psychology of work and why most career advice is useless without context. My first book on Shouldology arrives in 2026.
If you're successful on paper and hollow on the inside, let's talk.
Packages
Free Discovery Call
20 minutes to figure out if we should work together. You'll know if my approach resonates, I'll know if I can actually help with what you're facing.
Single Shouldology Session
Stop should-ing all over yourself. One session to separate inherited expectations from what you actually want, then figure out what to do about it.
Shouldology Core Program
You're successful on paper but hollow inside. Six sessions to figure out whose life you're living and build one that's actually yours.
Testimonials
"Jared helped me grow into the leader I was too afraid to imagine for myself and didn’t yet believe I was capable of becoming. He helped me uncover my natural strength in developing others and guided me to see what truly energizes me."
- Elizabeth
"Jared is interested in finding solutions with you, paving the path for growth. I've grew confidence in my abilities and was able to seek out greater opportunities because of him."
- David
Unsure of coaching?
Let's have a friendly chat and discover if we're a fit.
Let's Connect