Ja'Bette Lozupone

Own your magic. Embrace your power. Harness it for good.

About

Dr. Ja’Bette Lozupone is a powerhouse executive coach and leadership strategist who transforms high-potential leaders into high-impact change-makers. Known for her rare blend of strategic insight, unshakable presence, and genuine care, she helps executives and teams unlock clarity, amplify influence, and lead with purpose.

As Principal and Founder of Wishful Doing LLC, Ja’Bette draws on over two decades of experience in higher education leadership, organizational strategy, and advocacy for underserved and underrepresented communities. Her track record includes leading award-winning student success initiatives, spearheading equity-driven institutional change, and guiding leaders through complex organizational landscapes with confidence and vision.

A TEDx speaker, AAWCC 40 Under 40 honoree, and 2023 Emerging Scholar recognized by Diverse: Issues in Higher Education, Ja’Bette has been celebrated for her ability to fuse data-driven strategy with human-centered leadership. She believes in equipping leaders not just to meet their goals, but to sustain their energy, align with their values, and leave lasting impact.
Whether coaching one-on-one, leading transformative workshops, or delivering keynotes, Ja’Bette is committed to creating brave spaces where leaders grow from the inside out—because the most powerful results happen when clarity meets courage.

Now is the moment to step into your highest leadership potential. Let’s strip away the noise, get crystal-clear on your next move, and build the strategies that will carry you further than you imagined. Your transformation starts the moment you decide to say yes.

Packages

Elevate Your Journey: "Level Up" Monthly Coaching Package

Are you ready to take the next step in your personal or professional life? Our "Level Up" Monthly Coaching Package is designed to provide you with the customized support you need to achieve your goals and navigate life's transitions. For as little as $2100 , you can unlock a tailored coaching experience that empowers you to succeed.
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Transform Your Leadership: Six-Month Executive Coaching Package

Unlock your full potential and drive your team to new heights with our comprehensive Six-Month Executive Coaching Package. Priced at just $3000, this transformative program is designed to deliver rapid, tangible results for both you and your team.
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Fast-Track Your Success: Executive Coaching Intensive - 6-Week Program

Are you ready to accelerate your professional growth and achieve your goals in a short time frame? Our Executive Coaching Intensive is designed for driven individuals seeking rapid, impactful results. For just $2000, this focused 6-week program provides an empowering, supportive, and productive coaching relationship that adapts to your unique needs.
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Master Your Finances: Comprehensive Financial Coaching Program

Are you ready to take control of your finances and secure your financial future? Our Financial Coaching Program is designed to provide you with the knowledge, tools, and support to achieve your financial goals. Whether you're just starting to understand financial basics or looking to refine your financial strategies, this program is for you. All this for an investment of just $950!
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The Build What’s Next Session

You’ve outgrown where you are—but haven’t fully stepped into what’s next. This session helps you bridge that gap with clarity and intention.
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Elevate Your Leadership: Ultimate Executive Coaching Package

Are you prepared to unlock your full potential and drive your team to unparalleled success? Introducing our Ultimate Executive Coaching Package, an exclusive 12-month program designed for ambitious leaders like you. For just $7500, this comprehensive package delivers rapid, tangible results for both you and your team.
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Purpose-Driven Career Accelerator

Tired of doing “all the right things” and still feeling off track? The Purpose-Driven Career Accelerator is a 4-session coaching experience designed to help high-achieving professionals rediscover their purpose, align their strengths with meaningful work, and design a career that reflects who they truly are.
No fluff. Just clarity, strategy, and real alignment.
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Frequently Asked Questions

What exactly is executive coaching?
Executive coaching is a personalized, goal-focused partnership that helps you elevate your leadership, decision-making, communication, and strategic thinking. It's not therapy or mentoring—it's a thought-provoking, results-driven process that supports your growth both professionally and personally.
How do I know if executive coaching is right for me?
Coaching is ideal if you’re feeling stuck or overwhelmed in your role; Preparing for a promotion or career transition; Trying to lead with more confidence, clarity, or purpose; Wanting to build stronger teams or handle conflict more effectively; If you’ve been thinking, "There has to be a better way to lead or live," coaching is worth exploring.
What are the real benefits of working with an executive coach?
Clients often report increased confidence and presence; Better decision-making under pressure; Clearer vision and strategic direction; Improved communication and influence; Stronger work-life integration; Faster advancement and improved performance reviews; Think of it as investing in becoming the most powerful, authentic version of yourself.
I can’t afford coaching right now—are there any options?
Yes! There are creative and accessible ways to get the support you need:

Employer Sponsorship: Many organizations will cover coaching as a professional development expense—especially if you frame it around leadership growth or retention.

Sliding Scale or Tiered Packages: We believe in offering flexible pricing, group coaching cohorts, or shorter sessions to make it more affordable.

Scholarships or Grant-Funded Programs: Inquire about special opportunities for women, BIPOC leaders, nonprofit professionals, or first-generation executives.

Payment Plans: We offer installment plans to spread out the investment. If you’re unsure, ask! We appreciate honest conversations and want to see you succeed.
I’m not “high-level” enough—do I need to be a CEO to have a coach?
Absolutely not. Coaching is for aspiring leaders, new managers, mid-career professionals, solopreneurs, and executives alike. The key is your readiness to grow, not your title.
What if I don't know what I want out of coaching?
That’s totally normal! Many people start coaching because they’re seeking clarity. A skilled coach will help you identify what matters most, set meaningful goals, and design a path forward—together.
What happens in a coaching session?
Expect thought-provoking questions, reflection, tools, and sometimes tough truths. You bring the real-world challenges; your coach brings the structure, perspective, and accountability. Sessions are confidential, customized, and designed around your needs and pace.
What’s the difference between executive coaching and therapy?
Therapy often focuses on exploring your past and emotions more deeply. In other words therapy can help you heal past wounds or improve your mental health. Coaching is future-focused and action-oriented—it’s about unlocking your potential, tackling current challenges, and expanding what’s possible. Many people find coaching a great complement to therapy, especially in high-stakes leadership roles. Coaching is about moving from where you are now to where you want to be.
Will coaching really make a difference?
If you commit to the process, yes. Coaching isn’t magic, but it can feel magical when you start showing up more powerfully, making better decisions, and aligning your work with your values. The results can ripple out into every area of your life.
How do I find the right coach for me?
Look for someone whose values, experience, and energy resonate with you. Most coaches offer free discovery calls—use that time to ask questions, feel out the chemistry, and make sure their style fits your goals. Trust your gut. The right coach gets you and challenges you in equal measure.
What if I'm not sure it'll be worth it?
That’s totally fair. Coaching is an investment—but it's one that often pays off in career advancement, better decision-making, stronger communication, and more balance. The clarity, confidence, and momentum clients gain are hard to put a price on. Many say they wish they’d started sooner.
What do people really talk about in coaching sessions?
Coaching is confidential and customized, but common themes include: Navigating workplace dynamics or transitions; Building confidence and overcoming imposter syndrome; Time management and prioritization; Executive presence and communication; Career clarity and decision-making; Burnout recovery and boundaries . Your coach creates a safe space where you can be real—and grow.
How long does coaching usually last?
It depends on your goals and capacity. Some clients work with a coach for 3 months; others for 6 months or longer. You can start with a short-term package and re-evaluate as you go. Some coaches also offer “on-demand” sessions after the initial package ends.
I’m a high achiever. Shouldn’t I be able to figure this out myself?
That’s exactly why coaching works—because high-achievers like you are often carrying too much alone. Coaching isn’t about “fixing” you. It’s about amplifying your strengths, helping you get unstuck faster, and supporting your growth without the burnout.
I'm a senior executive—shouldn’t I have it all figured out by now?
Not at all. In fact, many senior leaders benefit most from coaching. The higher up you go, the fewer safe, objective spaces you have to reflect, test ideas, or be challenged. Coaching provides that rare space where you don’t have to perform—you can pause, think deeply, and strengthen how you lead at the top. Great leaders don’t stop growing; they seek out the support that helps them evolve.

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