Dr. Brandon J.T. McCray, Ph.D., SHRM-SCP, is an executive coach, organizational strategist, and entrepreneur based in West Palm Beach, FL. He is the founder of #ioMatterz and brings a structured, research-backed approach to leadership development and workplace performance.

With a Ph.D. in Industrial and Organizational Psychology, dual MBA credentials, and certifications in Lean Six Sigma, Project Management, and Change Management, Dr. McCray operates at the intersection of behavioral science and business execution.

He specializes in helping professionals and teams improve how they operate, communicate, and are perceived within complex organizations. His work integrates applied workplace strategy and strengths-based development using tools such as CliftonStrengths and best practices from Project Management Institute and Everything DiSC.

Dr. McCray’s coaching approach focuses on identifying and leveraging individual strengths while addressing the real-world dynamics that influence visibility, alignment, and advancement. Rather than relying on generic development models, he delivers tailored coaching and facilitation experiences designed to produce measurable improvements in leadership effectiveness and career progression.

As an entrepreneur, he leads multiple ventures across workforce development, project management training, and creative facilitation, extending his impact beyond coaching into scalable learning and business solutions.

Through #ioMatterz, he works with individuals, corporate teams, and government clients to translate insight into execution—helping clients not only build capability, but also position that capability for measurable impact.

Scope of Practice: Field of Specialty: My services are strictly limited to the field of Industrial-Organizational (I-O) Psychology, focusing on corporate consulting, government workplace solutions, and professional career wellness coaching (such as resume development and career strategy). Non-Clinical Services: I do not provide clinical psychology, psychotherapy, mental health counseling, or any form of healthcare service. Florida Licensure Status: Not a Licensed Healthcare Provider: I am an Industrial-Organizational Psychologist specializing in workplace and career dynamics. I do not hold a health service provider or clinical psychologist license with the State of Florida. Regulatory Alignment: My public use of the term "Industrial-Organizational Psychologist" describes my specific doctoral-level scientific training and educational credentials applied strictly to business and career coaching contexts. No Therapist-Client Relationship: Coaching and Consulting Only: Engagement in my coaching or consulting services does not create a therapist-patient relationship. Crisis Notice: If you are experiencing a mental health crisis, please contact emergency services (such as 911 or the 988 Suicide & Crisis Lifeline), as my services are not equipped to handle psychological emergencies.