Emily Robertson

Helping female founders stop revenue leaks caused by hesitation

About

Hi, I’m Emily.
I became really interested in the gap between knowing what to do and actually being able to do it when I started building my own business.
I already knew I had the skills for the work itself. That was never really the problem.

The difficult bit was everything that came with being visible.
Putting myself out there. Talking about what I do. Pricing things properly. Approaching bigger opportunities. Feeling exposed. Feeling judged. Wondering whether people would take me seriously.

I have done all the classic avoidance techniques.

Tweaking my website for far too long. Rewriting my LinkedIn about section over and over again (and then again). Lowering my prices before anyone had even questioned them. Convincing myself I just needed a bit more confidence, clarity or preparation first.

And underneath all of that was usually the same thing: the move felt bigger than I knew how to handle at the time.
That is the bit I became fascinated by.

Because once I started paying attention to it, I realised I was seeing the exact same patterns in so many founders and professionals around me. Brilliant people with genuinely valuable businesses, ideas or services who kept finding themselves stuck at the point where things started feeling visible, risky or emotionally loaded.

That is why I do this work now.
Not because I have magically mastered all of this myself, but because I know how easy it is for really important moves to stay stuck in your head while you quietly carry them around for months.

Over the last eight years, my work in behaviour change, motivational interviewing and solution-focused practice has centred around helping people move forward through uncertainty, ambivalence and change in a way that feels realistic and sustainable.

I have coached people directly, trained other coaches and practitioners, and supported hundreds of people to develop the skills, confidence and self-trust needed to move forward in difficult situations and conversations.
The bit I care about most is helping people slow things down enough to properly hear themselves think again.

Because busy brains are noisy. Especially when the stakes feel high.
My coaching is not about me telling people what to do with their business or life. In my experience, that rarely creates meaningful movement anyway.
The work is more about creating enough space, honesty and reflection for people to understand what is actually making the move feel so difficult, and helping them find a way forward that genuinely feels workable for them.
I am currently working towards my ICF accreditation alongside continuing my training in behaviour change and solution-focused practice.

And honestly, I still have moments now where something feels bigger, scarier or more exposing than it probably “should”.

The difference is that I understand those moments much better now, and I know how to move through them without letting them quietly run the business.

Packages

Free Intro Call

A short, focused conversation to explore the move you’re circling and whether it’s time to act.
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Make the Move Package

A focused three-session coaching package for the move that keeps not happening.
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Forward Sessions

Ongoing coaching for founders and professionals who want regular space to think clearly, stay connected to what matters, and keep moving forward as the business grows and changes.
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Ongoing Coaching Session (Private)

This is a personal, coaching session priced at £50. It’s available upon discussion and is tailored to your current needs. Whether you’re looking to explore a specific challenge or gain clarity on your next steps, I’m here to support you. Payments are handled via PayPal (no account needed) 
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Testimonials

"I’ve always loved art, but before our sessions I felt completely blocked. Deep down I didn’t really believe my goal was possible, and I knew I needed guidance to move forward.

Working with Emily has been transformative. She’s helped me shift from thinking ‘this isn’t possible for me’ to genuinely feeling ‘yes, this really is possible’ and seeing the steps unfold clearly. Emily reflects my own words back in such a way that I can see exactly where I’ve been holding myself back. Step by step, she’s helped me find my own rhythm and release old ideas about what I thought I should be doing, based on identities and opinions I’d picked up in the past.

The coaching feels incredibly empowering because it’s completely focused on what works best for me as an individual.

I feel lighter, clearer, and genuinely excited about what’s possible. I can finally unravel the old thoughts and ideas that were holding me back, and take action that feels aligned with who I really am.

If you are thinking of working with Emily do it! Be open and trust Emily to guide you in a way that works for you. The space she creates is so supportive and personalised that you start to see not just what your goal is, but how you can actually live it.”

- Sophie, coaching client

Having some experience of offering coaching myself, I had a coaching session about three months ago and found it really useful. So when I saw that Emily Robertson offers an introductory meeting, I was curious to learn more about what she does and how she does it. As a therapist, I’m always looking for new ways to learn, grow and reflect — especially when it means stepping outside what feels most familiar. This felt like a valuable chance to do just that.

What I thought was going to be a conversation about how Emily works seamlessly slipped into an opportunity to put into words what matters to me about my future. Along the way, we reflected on the difference between counselling and coaching. Counselling often looks back, exploring past experiences, relationships and patterns to make sense of the present. Coaching, by contrast, looks forward, focusing on possibilities, choices and practical steps to move ahead. Both are valuable, but this session with Emily reminded me how energising coaching can feel when you’re ready to explore what’s next.

Emily has a way of gently guiding the conversation so it never feels forced. She creates space to move towards clarity and possibility by holding a warm, welcoming environment where it feels safe to slow down, talk openly and explore things from a different angle. Her thoughtful questions gave me the opportunity to consider different perspectives and reflect.

Some of the reflections she skilfully prompted included:
What happens when there’s no fixed agenda — could that feel uncertain, or might it open up new possibilities?
What pressures do we carry unnecessarily, and what would it feel like to put some of them down?
How much of our lives are shaped by systems and structures we rarely question?
Whose voices are heard most, and how can space be made for the quieter ones?
What difference does it make to give ourselves permission to pause and reflect?

One phrase Emily used has stayed with me: fall in love with your life again. That perfectly captures the hopeful, grounded energy she brings to her coaching.

If you’re looking for a coach who combines warmth, curiosity and real insight, I’d highly recommend connecting with Emily Robertson. She has a real gift for helping people see things differently and take steps forward with clarity and confidence.

Sometimes the most valuable gift we can give ourselves is simply an opportunity to stop, reflect and look forward.

- Stuart - Coaching client

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