Hi, I’m Elizabeth. I spent 30 years in advertising, most recently as President of an independent agency in New York City. Brand strategy has been at the heart of my career, and I’ve helped hundreds of businesses build stronger, clearer, more lucrative brands. I also bring deep experience in executive placement, matching organizations with senior-level talent that fits both the role and the culture.
Coaching is where these two strengths come together – helping people find their way forward, especially in times of uncertainty.
Life is messy and full of chapters. I’ve lived through my own transitions and supported many others through theirs. In those moments, the key is getting clear on who you are, what you offer, and the unique value only you can bring. A personal brand isn’t about color swatches or a tagline – it’s a powerful lens for self-understanding. It can help you clarify your values, express your voice, and attract the right people and opportunities.
That’s where I come in. If you’re in transition or craving a new chapter, I’d be honored to help you bring your brand, and your vision for what’s next, to life.
If you want to learn more about my professional experience, you can check out my LinkedIn page at www.linkedin.com/in/elizabethdemaso

Each session is highly personalized and built around you. I ask thoughtful questions, listen closely, and guide you through structured exercises that spark fresh perspectives. From there, we’ll define key aspects of your brand and explore how they shape your future direction. Every session ends with tangible next steps, all building toward a clearly articulated statement that reflects who you are and where you’re headed.
My coaching style mimics the work I've done on behalf of leading brands to help them stand out, get noticed, and build business.

I work with people in moments of transition – career pivoters, job seekers, seasoned leaders reimagining what’s next, and those returning to the workforce after time away. I also support people who want better balance or clarity in their current work. If you’re craving change or standing at a crossroads, you’re exactly the kind of client this work was designed for.

Most people engage a coach because they feel unclear or unexcited about what’s next. My role is to help you sort through the clutter, uncover hidden strengths and overlooked dreams, and bring clarity to your direction. Together, we’ll move from reflection into action so you can start moving to your next chapter with confidence.

All sessions are held virtually via Zoom. You’ll receive a secure link when you book, and all you need is a quiet space and a reliable internet connection.

I regularly work with clients across multiple time zones. My calendar automatically adjusts to show your local time, but if nothing matches your availability, just reach out and I’ll find a time that works for both of us.

While not strictly enforced, I ask that all sessions are used within one year of purchase. This helps keep the work timely and ensures you get the full value of your package. If you find you can’t use all your sessions, you have the option to gift or transfer any remaining sessions to someone else, because sometimes the best investment in yourself is also a gift to others.

It is important to me that clients feel good about the work we do together. If, after your first session, you don’t feel it’s the right fit, I’ll offer you a refund for the remainder of your package. Beyond that, refunds aren’t standard, but you can transfer any unused sessions to another individual if you’d like to share the experience.

Gifting someone a package with me is a wonderful way to invest in someone you care about. Coaching makes a thoughtful gift for graduates starting out, friends in transition, or colleagues stepping into new opportunities. Packages can be purchased directly as a gift, or you can transfer unused sessions. Please get in touch with me at [email protected] if you’d like to send a gift package.