Dawn L Johnson

"Helping Leaders Lead with clarity, courage and culture"

About

Coach Dawn L. Johnson is an Executive Life and Wellness Coach, leadership facilitator, trusted advisor, and founder of The Dawn Johnson Experience.
A Goldman Sachs One Million Black Women in Business graduate, Certified John C. Maxwell Life & Wellness Coach, ICF-track Executive Coach, and experienced DEIB and organizational wellness facilitator, Coach Dawn partners with VPs, Senior VPs, Senior Directors, Directors, and organizations navigating growth, transition, complexity, and the very human weight of leadership.

With more than 20 years of corporate leadership experience, Coach Dawn brings a rare blend of strategic insight, emotional intelligence, spiritual grounding, and executive presence. Her work is designed for high-performing leaders who may look successful on paper, but know something deeper is calling them forward.

Coach Dawn does not coach titles.
She coaches the whole human behind the title.

Her approach is human-centered, holistic, and deeply transformational. She helps leaders reconnect with their values, strengthen self-trust, navigate complexity with clarity, and lead from a place of authenticity rather than performance.

 Through executive coaching, leadership development, organizational wellness facilitation, and customized team experiences, she creates space for leaders to pause, reflect, heal, recalibrate, and rise.
At the heart of her work is a simple but powerful truth:

People forget they’re good.

Coach Dawn helps leaders remember.
She supports clients in moving beyond limiting labels, inherited narratives, perfectionism, fear-based decision-making, and the pressure to constantly prove themselves. 

Her coaching invites leaders to shift from survival to alignment, from emotional reactivity to emotional mastery, and from external validation to grounded confidence.

Working with Coach Dawn is not surface-level coaching. It is a strategic, soul-aware, human-first journey toward clarity, healing, joy, resilience, and authentic leadership.

Her clients experience stronger executive presence, deeper self-awareness, healthier communication, renewed confidence, and a more sustainable way to lead themselves and others. She believes joy is not a luxury. It is a leadership strategy. 

She believes trust is not optional. It is the foundation of transformation. And she believes leadership becomes more powerful when the person behind it is whole.

As a proud mother of three young men and a dedicated youth track coach, Coach Dawn brings the same strength, care, discipline, and vision to the next generation that she brings to senior leaders and executive teams. 

Her work is rooted in love, discernment, excellence, and the belief that every leader has access to a deeper, truer way forward.

If you are ready to stop performing leadership and start embodying it, Coach Dawn is the guide you never knew you needed.

Packages

Free Discovery Call

Curious about what's possible for you? Let's talk!
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The Whole Leader Executive Coaching Journey

Executive Alignment Continuum is a private 12-session, 1:1 coaching journey designed for executive leaders who are ready to move beyond surface-level success and reconnect with the whole human behind the title.
This experience creates space for deep reflection, strategic clarity, emotional alignment, and authentic leadership growth. Across 12 personal coaching sessions, we will explore the internal patterns, pressures, decisions, transitions, and leadership challenges shaping your current season. Together, we will slow the noise, strengthen self-trust, and create a more grounded, intentional path forward.
This journey can be completed over 3 months or 6 months, depending on the pace, capacity, and needs of the leader. Whether you are navigating growth, transition, complexity, burnout, visibility, or the call to lead with greater truth and wholeness, this coaching experience is designed to meet you where you are and support who you are becoming.
This is not performance coaching for a title.
This is executive life coaching for the whole human leading the life, the work, and the impact.
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Executive Alignment Continuum

Invest in Yourself
This coaching journey is for leaders who are ready to commit to lasting change, deeper clarity, and long-term growth.
Whether you are navigating transition, feeling stuck, or sensing that something deeper is calling you forward, our work together creates space to slow down, reflect, and move with intention.
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Testimonials

Five stars is not enough for Coach Dawn! I worked with Coach Dawn for about a year, and my life has completely transformed in our time together. I had recently left the corporate world and all that comes with that, and I was accessing what the next steps look like--personally and professionally. I almost felt like I was in this cocoon stage between my old life and this new beautiful bright future.

Coach Dawn helped usher me to this newness with her poignant questions, insights, observations, and directly tell it like it is manner. I have emerged this beautiful, grounded, purpose driven spectacular butterfly! I am so grateful for our coaching time together, but also for the relationship we developed. She has not only been my fantastic coach, but she has become a friend.

- Shenika Watlington

Dawn is an excellent Life and Business coach! I would highly recommend her for her expertise AND grounded sensibility in navigating your personal & professional growth. Her ability to assess, train & guide me in reframing how I approach my goals while connecting my whole self is a gift!

I truly think I am a better corporate leader but more importantly better mom, wife and friend with her coaching!

- Phung Osborn

Coach Dawn helps you unlock your own inner knowing by using her ability to see the truth inside us all. She cuts through the noise with her firm, caring and intuitive words. She has a gift of asking questions that guide you to the answers within.

My talks with Coach Dawn help me tap in to my true self, tune in to what I want most and turn on abundance in every area of my life.

- Tania New

Dawn L. Johnson is a force—one of those rare leaders who truly sees people for who they are. Working with her has been nothing short of transformative. She has an incredible gift for creating spaces where people feel safe, heard, and empowered to grow. Her facilitation skills are unmatched—she masterfully guides conversations that challenge, enlighten, and elevate, making room for real change.

One of the most pivotal moments in our work together was co-hosting Feeling Our Way Beyond Allyship, a powerful discussion on anti-racism. That conversation was a testament to Dawn’s ability to hold space, guide deep reflection, and help people move beyond performative allyship into real, meaningful action. She doesn’t just facilitate discussions—she creates experiences that shift mindsets and open hearts.

Because of the work I’ve done with her, I feel more aligned, more aware, and less stuck in the "muck" of life. It’s not always easy work, but with Dawn’s guidance, it’s always worth it. She listens deeply, cares deeply, and leads with love and compassion.

If you’re a leader looking to grow—not just in your work, but in how you show up in the world—Dawn is where you start. She’ll help you go inward, do the hard work, and come out on the other side a better, stronger, and more authentic version of yourself. I cannot recommend her enough.

- Renita Faye

Ready To Learn More

Join me for a free discovery call to explore where you are, what’s calling you forward, and how coaching can support your next level of clarity, alignment, and leadership.

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