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S U N D O G Coaching

Leadership Clarity When It Matters Most™

About

Your company will never outgrow your personal leadership capacity.

If you are a founder or leader who has built something real, you may already feel it. The business keeps growing, your calendar does not, and the habits that got you here, like staying hands-on, holding high standards, and outworking every problem, have become the ceiling. If that sounds familiar, you can secure a free Mutual Fit Assessment right now. 

What the strain looks like

A lot of the leaders I work with are excellent at what they do and exhausted anyway. They spend their days handling problems their team should own, and there is nobody outside the business they can be completely candid with. The work comes home with them, so dinner happens while their mind is still at the office.

Who you would be working with

I'm Brian Vogel. I spent more than 25 years as an HR executive helping organizations scale through fast growth at Indeed, Verizon, USAA, and LogicMonitor. I was also a Division I swimmer and co-captain at Notre Dame, and I went on to coach swimming at both the club and NCAA Division I levels. That background shapes how I coach: high standards, direct feedback, and real care for the person in front of me. I am also a trained Positive Intelligence coach and a Certified Working Genius Facilitator.

My role with clients is the "Eye in the Sky," an objective outside view of your business and your leadership from someone with real operating experience who will tell you what they see. The name Sundog comes from the same idea. A sundog is a bright spot of light on either side of the sun, often read as a symbol of clarity and guidance, and a good coach helps you see clearly from a different angle.

What working together looks like

Almost all my coaching is one-on-one and always practical. We build routines that protect time for the thinking only you can do, get you delegating daily operations with confidence, and develop a team that carries execution without you hovering. Engagements range from a focused sprint to a longer partnership, and we decide which one fits during our first conversation.

Your next step

I take on a limited number of clients at a time, so that first conversation runs both ways. In 45 to 60 minutes we look at where you are stuck, I give you my candid read, and we decide whether there is a fit. Secure your Mutual Fit Assessment below.

Not ready to talk yet? Read my Substack, Eye in the Sky Leadership: Vantage Points, or connect with me on LinkedIn.

Packages

Mutual Fit Assessment

A free 45 to 60 minute video session to look at where your business and your leadership are stuck right now, get my candid read on what is in the way, and decide together whether working with me makes sense. 
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Testimonials

Working with Brian/Sundog Coaching came at a critical moment in my leadership journey. Brian helped me reframe my value from individual contributor to strategic organizational leader. Using tools like the Working Genius assessment further supported my ability to get the most out of my time and my team. I was grateful for Brian’s thoughtful approach to both encouraging my growth as well as challenging my assumptions.

- Meagan Longley, Chief Impact Officer, Austin Community Foundation

In addition to great leadership perspective and expertise, the biggest thing that stands out and likely stands out with other clients, is Brian's authentic approach, which opens space for genuine dialogue leading to real solutions and application.

- Dan Oltersdorf, President, Centricity

Brian is a great facilitator and coach. Before starting he gets to know you, your organization, and what you are seeking to accomplish either the program and/or coaching. He then takes a very practical approach in the delivery, feedback, and follow up as you go through your journey with him. He is a great coach and makes sure you are achieving your goals and desired results. I highly recommend exploring opportunities with Brian and Sundog Coaching, it is well worth the investment.

- Mike Karicher, Chief Human Resources Officer

Brian is a mensch in personal development which affects how we show up professionally. I value Brian's sage advice and questions that pave the way for answers. For those professionals that seek improvement in the way they lead companies, teams or individuals, they could do no better than having Brian Vogel in their corner.

- Brad Harwick, Managing Partner, Aristotle Partners

Partnering with Sundog Coaching was the right decision for us. The tailored 90-day accelerator provides a clear coaching path and has resulted in notable growth in those who have or are participating in the program. Brian has been super collaborative and easy to engage with. He was able to quickly develop a solid relationship with those he works with, which is a game changer when it comes to coaching.

- Kay Stroman, Chief Human Resources Officer, FirstCall Group

Frequently Asked Questions

Who do you work with?
Founders and leaders at any level, from managers to senior executives, who built their credibility through high standards and hands-on work and who now feel the strain of a bigger, more complex role. If your responsibilities are growing faster than your ability to hand things off, we should talk. If you want a quick motivational lift, I’m probably not the right coach for you. 
What happens in a Mutual Fit Assessment?
It’s a free video conversation that runs 45 to 60 minutes. You tell me where your business and your leadership feel stuck, I give you my candid read on what’s in the way, and we decide together whether working together makes sense. There’s no pressure, and you leave with my honest view of the problem either way. 
How is this different from consulting or other coaching?
Consultants usually deliver a plan and move on, and plans stall when the leader’s habits stay the same. I work on both the decisions in front of you and the patterns behind them. After 25 years as an HR executive helping companies through fast growth, I can tell you what tends to happen next, and I’ll say so plainly. 
What does coaching look like, and how long does it last?
It’s one-on-one and practical. Engagements range from a focused sprint to the Leadership Partnership, my signature program, and some clients continue with lighter ongoing support afterward. We decide which fits during the Mutual Fit Assessment, based on where you are and what you need. 
Do you offer anything besides one-on-one leadership coaching?
Yes. I also facilitate Working Genius assessments and workshops for individuals and teams, offer mental fitness coaching built on Positive Intelligence, and coach leaders through career transitions. If one of those sounds closer to what you need, say so in your Mutual Fit Assessment and we’ll sort out the right starting point. 
What does it cost?
Investment depends on the engagement, so we talk about them once we know what you need. The Mutual Fit Assessment itself is free, and I’ll be upfront about the investment before you decide anything. 
Is what I share confidential, and do you use AI tools?
Coaching conversations are confidential, and the coaching agreement you sign before we start spells out the details. I use AI tools for behind-the-scenes work like scheduling, organizing materials, and summarizing my session notes, and never to deliver the coaching itself. If an AI note-taker is running during a session, you’ll be notified, you can ask which tool it is, and you can withdraw your consent at any time. I only enter identifiable client information into tools whose terms prohibit training on it, I never use it to train an AI model, and I’ll delete any recordings, transcripts, or summaries if you ask in writing.